.New Delhi: Boldfit, a direct-to-consumer (D2C) fitness brand has onboarded Indian cricketer KL Rahul as a brand name ambassador and also a client in the business, it showed to ETRetail.Without disclosing the precise amount of concern the cricketer has taken, the firm stated it is a significant and also key investment.This cooperation aims to leverage KL's huge level of popularity, particularly one of youth and health and fitness lovers, to broaden Boldfit's dip low compertition markets and also demographics across India.Sharing concerning the brand name's growth programs, Pallav Bihani, owner and also CEO of the provider mentioned, "Our company are going all-in on extending our activewear and footwear groups, which are set to redefine the physical fitness market. These sections are our potential development engines." Currently, health and fitness and also yoga extras steer most of Boldfit's purchases, Bihani shared.In the 2022-23, the D2C company achieved an income of Rs 73 crore. With key initiatives and also this relationship, the company targets to reach out to a profits of Rs 500 crore through FY26. Established in 2018, it currently provides over 1 crore consumers each year as well as intends to expand this range to 5 crore through this collaboration. Likewise, it is boosting its own source chain commercial infrastructure to make sure fast delivery as well as regular item availability.Looking ahead, the D2C start-up expects a surge in on the internet web traffic, social media sites engagement, as well as greater purchases all over our main groups.
Released On Aug 1, 2024 at 10:46 PM IST.
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